The Strengths, Weaknesses and Uses of the Economic Value Added (EVA) Essay

The Strengths, Weaknesses and Uses of the Economic Value Added (EVA) Mode - Essay Example Economic Value Added (EVA) EVA is a relatively new technique of measuring financial performance of companies. This tool relies on three basic elements which are Net Operating Income adjusted after taxes (NOPAT), the investment amount and the weighted average cost of capital (Hansen & Mowen, 1997). EVA can be calculated as: EVA = After tax operating income – (investment in assets x weighted average cost of capital) The amount calculated under EVA is an absolute dollar amount. The amount calculated can be either have a positive value or can have negative value. The positive value shows that the organization has remained successful in generating more Net Operating Income After Tax (NOPAT), well covering the cost of investments that were employed. On the other hand, negative values shows organization’s failure in recovering the costs of investment as its cost of investments exceeded the Net Operating Income After Tax (NOPAT). Obtaining the positive value of EVA is the core objective of any organization. Strengths of EVA EVA has significant strengths which have increased its popularity tremendously. In the following discussion, more attention will paid on different aspects of EVA. 1. Better Measure EVA has turned out to be a better measure in terms of performance measurement of different stakeholders in organizations. ... In order to achieve personal and individual goals, the broad objectives and goals of organization are put aside courtesy this technique. However, EVA is the technique which measures the performance of financial managers in an absolute dollar amount. This technique explains the absolute value added by the financial managers to their divisions and the organization as a whole. So the financial managers try to increase the EVA in comparison with other financial mangers to exceed the amount of EVA as much as they can, this effort causes benefits to financial managers, their divisions and the overall organization. 2. Absolute Measure of Performance One of the most promising strengths of EVA is that is explains the amount of value added by the financial managers in an absolute dollar amount. Other techniques such ROI measures performance in relative percentage terms which is not a true reflection of the performance of financial managers. The reason behind the failure of relative measures is that they do not take into account the size of amounts on which they are based. There are likelihoods that a financial manager earning too much with a huge amount of investments behind him/her, yet he/she end with lower ROI as compared to that financial manager who is responsible for lower magnitude of amounts. As a result, the true performance cannot be reflected if relative measures are used. On the other hand, EVA exactly explains the specific dollar amount that is added to the organization as a whole. 3. Similar to NPV This technique is very much similar to that of Net Present Value technique. In finance, the NPV technique has the importance of

The Death of the Traveling Salesman Essay Example | Topics and Well Written Essays - 1250 words

The Death of the Traveling Salesman - Essay Example Sometimes the silence can be deafening; the song of the birds can be maddening. At times I find myself thinking of some other places, meeting other people, living another life. It would be nice to have another friend, just perhaps to have somebody to tell me about other places and things that are far beyond the woods that surround me. But then I thought, it won't be long and Sonny and I will have another one with us, and I quietly smile in anticipation. I brought out mother's old lamp outside to clean it. It was dusty and dull, but if I just give it a scrub, it would show, though not quite as clearly now, the beautiful lamp it once had been. Gently, as if in reverence to my mother's relic, I let the rag touch the lamp. At once, I was lost in reminiscence of all those wonderful times when this lamp shone in the center of our room. The many nights that we spent together sitting around it telling stories and laughing at jokes seemed to flood back to my memory as I began to push with more force into the crevices of the lamp. Ah, how I miss all of them - my family and our life in this very same house. I missed them all, but I could not shake the thought of wishing that someday, I'd be somewhere else. Half-smiling, I meticulously worked on cleaning my lamp while lost in reverie when, suddenly, a crash somewhere down below jolted me back to the present. I looked out and waI looked out and waited, my heart pounding like a thousand drums inside my chest. What could that be It sounded like a giant rock falling down the ravine, but it could have been something else. I remember hearing a whirring sound before the crash, something like a car, but cars never go this way. Was it possible that a car jumped of the ravine Were there people inside Are they hurt I found myself trembling, not just because I worried about people I never even knew, but also because I was excited that someone had wandered this way. I was scared to know what happened to them, while at the same time it scared me not to know anything about them. I was thinking what to do when I heard footsteps coming towards the house. There in front of me was a man, middle-aged and dressed too impeccably for somebody wandering through the woods. Immediately, I thought, this man survived falling down the ravine. "Good afternoon, madam," he said. I just looked at him in shock: I was shocked that somebody got out of the car before it fell, shocked that he was still able to gather his things, shocked at finding him there in front of me. Then there was something else: perhaps, I was too dumbfounded to have someone else here to break the silence for me. He began to talk about his car; he had an accident he was saying. "Sonny ain't here now, but he'll be home soon," I told him, "he can pull your car out of the ravine for you." My husband Sonny could do just about anything; he is my hero. "Are you okay" He didn't seem to hear my question. He was looking at me with glazed eyes, as if he was looking at me but not seeing me. He was detached, as if his mind was wandering perhaps in disbelief at how he had survived the accident. I do not blame him. "I am still sick" he goes on to tell me that he isn't well. Before he could finish, I open the door to let him in, not knowing why I trusted this man to come inside with me. Perhaps I pity him for what happened, perhaps because I was lonely and I wanted some company. Probably because I could see that, despite his

How Apple Incs Strategy Is Affected After Globalization Economics Essay

How Apple Incs Strategy Is Affected After Globalization Economics Essay In this twenty first century, globalisation has an impact in every economy. World of today is considered to be united as a bunch countries with no boundaries. Raw materials from different countries are being processed in another country to manufacture goods products are being marketed in another country. It is the modern concept of the globalisation. A company goes international for so many reasons like, small domestic market, adverse government policy in home country, high demand of the product in foreign market etc. FDI across the globe had a fixed upswing with a sharp growth in the second quarter of 2008. Even it was not affected so much by financial crisis during recession in 2008. FDI is mainly originated from the advanced economy like USA.[ Peter Dicken] In this essay we have chosen famous electronic gadget manufacturer APPLE as our company, which is mainly based in USA, has expanded its production unit in EUROPE and ASIA. It is manly famous for introduction of a new age in mobile phone industry by brining iPHONE MACBOOK in pc section. Recently they have launched iPAD in the market which turn to be a great success. How their strategy has been affected when they go global by the main three factors (1.Technology.2.geography.3.goverment policies ) has been described below. TECHNOLOGY: For a product to become more acceptable by quality, implied technology of production plays an important role. Foreign direct investment prospects can be propelled to a new level if the quality of production can be retained in a cost effective manner. Hence, investment opportunity of a country is significantly influenced by its internal development, technology and growth. These intrinsic developments are always in the lamplight of MNCs and are effectively made use by them. Apple has met its investment prospects in China as this country maintains the unique work quality in assembling the inputs for final production. As a part of corporate global strategy, company has given outsourcing more importance at the same time imparting mandate high control over product integrity. When apple produce iPods in China, it is not produced in a factory owned by Apple. It is been contracted with third party to produce IPods with the specifications Apple provides. Moreover from outsourcing, Apple is sourcing quality products for assemblage from foreign countries and some even from China itself by fragmenting its supply chain very effectively. The standard of factors of production is set to meet the requirements set by Apple Inc. If the company is not successful in monitoring the strategy which is being implemented in a country, it will eventually destroy companys reputation. The subtle implementation of internationalisation strategy is been spawned in such a way that Apple products are leveraged to its maximum utility. For leveraging the products to its maximum levels, sophisticated research and development is being carried out through international investments and intrinsic ground-breaking technologies. Trade theory gives light by how much proportions the various factors of inputs needed at each stage of a production process, together with various inputs at comparative costs, influencing the investment proposal. As technology is one of the important input of production, while framing up an international strategy it has to be dealt well while investing in a foreign country. The comparative cost of the technology brought forth for production is very significant as it contributes to the international pricing strategy. The quality technology which is been generated in China holds cost advantage when it is compared to the same technology implemented in US. Advanced technology is pioneer to production of any innovative products but this technology has to be accessed in a cost effective manner to produce competitively priced product. Skilled labour is another requisite which should be considered in quality production. High cost of labour in United States of America can be a down beating fa ctor in home country which can be eliminated through foreign direct investment. Hence, advantage is been derived in the host country in terms of technology implementation through skilled labour force at low cost. Apple Incs business establishment in China is a subtle example for their tactical part in internationalisation strategy. GEOGRAPHY: The geographical dispersion means that companys activities are not concentrated to a single country rather it is dispersed between different countries. The production in foreign country can be commenced in two ways namely Merges acquisition and Greenfield investment. Greenfield investment means setting up a new plant and physical assets in the foreign country whereas Merges acquisition means merging with a foreign firm or buying existing assets in a foreign country. The cost of geographical dispersion can be of three types which is firm level, plant level and the economies of integration foregone. Almost 54% companys geographical market place is situated in United States. Final assembly of companys product is mainly done in Ireland by external vendors in California, Texas, China, Korea, etc. Manufacturing supply of many critical components is executed by sole sourced third party vendors from Taiwan, Germany, US, Germany, Korea, Netherlands etc. But main assembly part is done in China by sole sourced third party vendors. That means its production input has been divided into sub category situated in different countries. So it is an example of centralized vertical Foreign Direct investment by apple where its headquartering is situated in US. The benefit of geographical dispersion for the company is that, it is able to reduce the cost of primary input as the price for inputs varies in different locations. It also helps the company to lower operating cost and reduces the companys direct control over the production and distribution. This also helps in lowering the trade cost and enables it to capture the markets. For example, the investment decision to manufacture the products from China helps the company to have a better control over the Asian markets. Also the cost incurred in exporting the products from United States to Asian market is much lower when it is from China. The firm also enjoys economies of scale as the cost of production is less due the dispersion and the company is able to employ skilled and cheap labor. In spite of its benefits, its uncertain what negative effects will this have on the company. The diminished operational control may have an effect on the quality of the products or services or its flexibility to respond to changes. This may adversely affect the reputation of the company. Another problem is that, if the manufacturing or providing logistical services in the other country is disturbed for any causes like natural disaster, war, political issues, public health, failure in information technology system, financial crises may materially affect the companys financial condition and operation. GOVERNMENT POLICIES: The vertical foreign direct investment strategy of Apple is advantageously and manifestly framed up by the influence of political environment or trade policies that operate within the country. The supply chain is fragmented and for assemblage, the Apples input commodities are sourced from special enterprise zones of China where much of import duties and taxes are waived. The government trade policy influences the intricate supply chain management and outsourcing of the company. Apple being an American multinational propels a strategy that insulates itself from foreign exchange risks. The price the company has to pay for a specific input item in a specific country is influenced by the exchange rates of currencies at the time. The company exhibits a pattern of a good net receiver of currencies except the American dollar. As the US dollars gains strength, it will negatively affect the Apples net sales and gross margin articulated in American dollars. Financial innovations are spawned by the international financial flows. The financial innovations are greatly influenced by the monetary and fiscal policy of a government. This level of influence determines the stability of economic performance. As US government tends to maintain very low interest rates to support the demand for housing and promoting the revival of building industry, international capital flows are possible. It may result in more capital outflows and a weaker dollar. An immediate effect can be not iced in the US output as a result of more US exports. Thus for Apple, weaker dollar gives more euro earning and allows it to state an elevated profit rate to it stakeholders. [Linden 2008] Many financial innovations are spawned out from the introduction of capital flows. There is an economic significance of international financial instruments like forwards or options when Apple deals with it. July 2008 Company reports stated that the Apple inc was willing to enter into forward and option dealings of foreign currencies. This also included some strategically committed transactions, the investment company possessed in foreign subsidiaries, forecasted future cash flows etc. Evidently, practice of the company was to hedge a large number of its material foreign exchange exposures for some months. [Apple inc, 2008] The progression of this model imparts light into the strategy framed up by Apple in tackling the effect of rising prices too. A developing country like China has remarkable success in controlling the inflation. Apple has a peculiar stake in China where country exhibits success in managing its economy from extreme pressures and creating higher inflation rates. Chinese central bank put forward a straight policy in framing up the exchange rates. Till July 2005, the policy upheld was to fix the rate it levied to exchange Chinese currencies for American dollars. In this context, Apple could assertively forecast the exchange rates weeks in advance. [Apple inc, 2005] Apple endeavours to do outsourcing in the country where there is minimal legal regulations as they can maximise their profits. As the operations are mainly concentrated in China, Apple Company has got relaxation from heavy tax burdens. Vertical specialisation with internalisation keeps the production cost low at the same time company benefits from low trade cost. The company is getting more and more innovative by research and development. Proper caution is taken as the economy breeds the risk of a global financial downturn that could have disastrous effect in their business. At last , after analysing the all the factors that affects companys internationalisation foreign direct investment we can conclude Apple is truly globalised . That means it has stretched its corporate arms in such a way that we can say that for Apple the difference across countries does not matter. They have fragmented their production parts across countries sell its products all most around the world just to take the benefit of the internationalisation globalised concept. Their main strategy is to take advantage from different counties favourable condition that helps their business to gain more revenue using economics of scale. As we have discussed the main reason of their expansion of business in China are cheap labour costs, higher productivity of Chinese labour output huge demand of Asian market. They also want to take benefit from the exchange rate investment friendly government policy. It is proved from their establishment of unit in China Ireland. Their well organized gl obalised business strategy has helped them to spread their products world wide almost in every country, which is much more appreciated from the point of view of internationalisation of a company. In every of their business strategy the concept of true globalised company can be visualised.[ Peter Dicken]

Black Hawk Down - Summary of the book as written by Mark Bowden :: American America History

Black Hawk Down - Summary of the book as written by Mark Bowden It was mid-afternoon on October 3, 1993. There were approximately 160 men eagerly awaiting the signal to proceed. Matt Eversmann sat waiting in Super Six Seven, a Black Hawk helicopter. He noticed that things were being done differently from the other setups, which had been false. This time they were packing more ammo and the commander had come out to see them off. The troops were being sent in because warlords were allowing their people to starve to death. The world had sent food, and the warlords hoarded it. The world had decided to stop this. Today's mission was to invade the Habr Gidr clan that was in Mogadishu Somalia. The clan was led by Mohamed Farrah Aidid, but that day's targets were two of his lieutenants. They were to be arrested and imprisoned with other clan members that had already been captured. At 3:32 P.M. the armada launched. They flew from the coastal airport into the city of Mogadishu. Above the city the men could see the destructions the city had experienced during civil war. Many buildings were demolished and the streets were crumbling. The Black Hawks were down low over the city, and the Little Birds were closing in on the target. Tires burning on the street near the target set alarm. It was a way Somalis signaled trouble and summoned militia. When the Little Birds came down people and cars began to scatter. Some people were gesturing eagerly. The Black Hawks would move in next. People began poring into the streets with weapons. Others were building barricades or lighting fires. The Rangers captured the two targets along with 22 other Somali men on the first floor of the target house. When the Rangers entered the second floor, shots started coming through a window. Rangers on the ground were shooting at their own men. The young Rangers were poorly trained and dangerous. In the streets fire was rapidly exchanging. The Somali men took advantage of the Americans decency and hid behind women and children. The Somalis moved in groups. The Rangers could not single out the ones with weapons. Things had gone pretty well. It was 3:50 P.M. The force would be one their way in ten minutes. The Humvees and trucks waited outside the main gates for the D-boys to wrap up. About this time

The Impact of Mass Media

President Abraham Lincoln delivered his infamous Gettysburg address dedicating the Soldiers National Cemetery at Gettysburg on November 19th, 1863. It was estimated 10,000 people attended the ceremony to observe the speech live and it was days before the message was read about in print. President Barrack Obama delivered his live State of the Union Address last January to an estimated 30 million television viewers at home while another 1. 3 million watched it online and it was only minutes after the speech was done that people were able to read about it in print.Mass media is printed and electronic means of communication that carry messages to widespread audiences. In the 21st Century United States, mass media products range from traditional newspapers and magazines, to radio, television, and internet. The internet has brought a whole new era of instant information to the media utilizing online social networks and live news outlets. In 150 years this Nation has gone from actually bein g on site to view something live to the ability to watch events live from the comfort of our own home. Where will we be in another 150 years?Although instant media is most times unfiltered, mass media has grown because of advanced technological means offering instant global reach while greatly influencing social changes. The Functionalism of Mass Media The functionalist perspective emphasizes the way in which the parts of a society are structured to maintain stability (Schaefer, 2009). So what is the purpose of the media? Mass media plays important roles in our everyday life. In addition to providing entertainment, news, and education, media products are also used to socialize and market.As a daily routine, many people today make use of mass media tools for various reasons such as socializing, gathering data, sharing information, and even escape. Television is a source of media that has a strong effect on society today. It is important to look at the influence of television because an average American who subscribe to cable TV watches over eight hours of television a day (Guillen, 2005). The medium of film is particularly suited to representing multiple perspectives through its ability to convey subjective experience.Film is also a medium with rich resources for conveying the sights, sounds, rhythms, and auras of a particular space and time, or what is called â€Å"chronoscopes†Ã¢â‚¬â€that is, â€Å"time-space articulations, characteristic of particular, historically determined conceptions of the relations between the human, the social and the natural world†. Further, the film medium is also well equipped to represent the multiscape complexity of globalization with its flows and disjuncture’s (Manning, et al. , 2010) The media increases social cohesion by presenting a common, more or less standardized, view of culture through mass communication (Schaefer, 2009).I believe we could all agree mass media provides valuable information which ea ch individual uses for work or personal reasons. For example, many folks will watch the news on television or seek information via the internet daily to stay abreast of current events. As this paper is being written, a devastating earthquake and Tsunami recently struck Japan and now the country is trying to avert nuclear disaster. There is risk of nuclear power plants exploding and on the verge of meltdown. This in no way compares to the 9/11 attacks, but as fellow humans we are genuinely concerned for the well being of our neighbors to the Far East.Significant sporting events or sports entertainment such as the Olympics or the Superbowl are media tools used as a reason for people to gather and socialize with family and friends. The advertising moguls know this and also use these mass media events to market their products to millions of consumers. With the explosion of the internet and its global instant reach, new virtual societies have formed using websites such Skype, Twitter, an d Facebook. These online tools are communities of people from all over the world meeting, make new friends, or catching up with old friends and family too in a web based portal.More and more people are beginning to live in a virtual reality world. While the privacy of these communities is often times criticized, the benefits of such media greatly increases social interaction. This theory also relays the message that the media is an enforcer of social norms (Schaefer, 2009). The mass media broadcasts information and television shows which reinforce social norms by pointing out the events that violate mores and folkways such as crimes and substance abuse. By doing this and not glorifying criminal behavior, the mass media can publicly emphasize the proper behaviors or formal norms to countless people.The Conflict with Mass Media Conflict theorists view the mass media as a means to reinforce divisions within a society which differs from the functionalist theory that mass media is used a s a tool for social cohesion. Functionalist and conflict theorists would agree the mass media provides information, entertainment, and social outlets but where it differs is how much is provided and who decides what is transmitted (Schaefer, 2009). Gatekeeping is the process where material passes through a series of checkpoints before it reaches the audience.The media industry is funded by major businesses whose interests are the desire to maximize profits (Schaefer, 2009) and are shaped by these businesses’ agendas as well as the desires of the small group of individuals who control what eventually reaches the viewers. The community and the filmmakers have different expectations regarding content and control (Coffman, 2009) too. Quite often, the media is structured in such a way that certain minority interests or groups are simply neglected or used as stereotypes in television. The news inaccurately covers its communities by having most of its stories about violence.A Univer sity of Miami study of local television news found that the time devoted to crime varied between 23 to 50 percent even though violent crime in the city remained constant, involving less than one tenth of one percent of the population (Guillen, 2005). Often times one can watch the local evening news and hear more stories of violence in other parts of the Nation as well as other countries over good human interest stories in their local community. Technological advances of mass media products and communications offers many the opportunities for instant information, but not everyone gets to enjoy this though.There is a digital divide within the U. S. and especially global when compared to the U. S. How big is the â€Å"global digital divide†? Less than 10 percent of the world’s population uses the Internet. Statistics compiled by the International Telecommunication Union as of the end of 2002 indicate that Internet use as a proportion of the population ranges from less tha n one percent in many underdeveloped African, Central American, and South Asian countries to between 50 and 60 percent in Iceland, the United States, Scandinavia, Singapore or South Korea (Guillen, 2005).Because of these statistics, Americans are at risk of ethnocentrism if we don’t take this into account when associating with developing nations. Another area where Americas are at risk of being ethnocentric is when we overstress U. S. dominance (Schaefer, 2009) in the mass media. The Interactionism of Mass Media Interactionists generalize about everyday forms of social interaction in order to explain society as a whole. Our social behavior is conditioned by the roles and statuses we accept, the groups to which we belong, and the institution we belong to (Schaefer, 2009).This theory is similar to the other theories in that the media is a major source of daily activity. It is very similar to the funtionalist perspective in that it supports face to face interactions within socie ty. This theory differs with the conflict theory where the interactionist looks for shared understandings; conflict theorists emphasize the differences of opinion or the struggle and the divisions within a society. Advances in technology probably play the biggest role within the Interactionism theory. The rise of the internet has facilitated new forms of communication and social interaction (Schaefer, 2009).One the internet alone, there are sites like Facebook that have gone global that fully supports social interaction. Another site like YouTube is another area where anyone can post a video of just about anything. The danger of the above mentioned sites is there is little control to what is put onto these sites. Children who are exploring the net or have little to no parental supervision could end up seeing much more than what a social norm would expect. The internet is the exception to centralization and concentration on media.Interactionists see a change in the way people share m edia and how they get their news versus their interest in it. Why wait for the evening news or even for breaking news on CNN, when Yahoo and Google are at your fingertips? (Schaefer, 2009). The internet is readily available for the user and is also the only media outlet that allows the average person to get an audience of millions if a post, or most likely a video, goes viral. According to hyperdictionary. com, a viral video is a video clip that achieves widespread distribution through online sharing.Interactionists play close attention to the use of symbols (Schaefer, 2009). Political leaders and entertainment figures use the media to control their images as symbols through public appearances called photo opportunities or â€Å"photo ops. † The underlying approach to a photo op is to pose the candidate (or the actor) with symbols of appealing values, in the hope that viewers will equate the two. In beer commercials these values can include the friendship symbolized by a welc oming group of guys in a bar. For a political candidate, the values could include patriotism or people where there's a candidate speaking with a U.S. flag as the backdrop or with his family or citizens of the community. Some movies engage their audience with alternative products to market the premiere or to promote continual interest in the movie. For example, the Shrek series construct global audiences as â€Å"communities† of consumers who are able to participate in a film by purchasing the many products placed throughout or by playing the computer games and visiting the Web sites developed as part of the â€Å"multimarket commercial intertext† of a given film (Manning, et al. , 2010).The Mass Media Providers Viewpoint. Media moguls and Webmasters perspective on the functionalist view of mass media is that it is a business, a big business. Large sums of money are generated by advertising on television, websites, magazines, etc. While maximizing profits (Schaefer, 200 9) may be the foregoing reason for the mass media from the individuals who are a part of the institution, I believe there are other roles the media providers take on too. Because of the global instant reach of today’s media, activists or humanitarians use the tools to get messages out to the public quickly.Using the earlier example of the Tsunami that hit Japan, how fast did we see Red Cross commercials, texting 90999 to make an instant $10 donation to the relief effort? The conflict viewpoint from the media providers is that it is a tight competition for scarce resources and the old way of doing business is gone. Many local newspaper circulations have closed shop do to in your face current events television programs. Additionally, with so many providers on the market and the advent of pay television and radio, the marketing dollar is dwindling.For example, like many other consumers, I subscribe to XMSirius satellite radio because I loathe the promotion of consumption all the time. So, the satellite radio company is making the â€Å"advertising† dollar vice the media mogul. The interactionist view from the media providers is this perspective is the one that helps us understand one most important aspect of the mass media system – the audience (Schaefer, 2009). The media giants know they would be washed up without the consumer. The interactionists have ways to keep the audience involved in the programming.Some example of how the audience participate in the programming are the reality completion shows like American Idol, Survivor, Dances with the Stars, to name a few. Viewers have the opportunity to vote for their favorite player. The Mass Media and Social Change Social lives have changed tremendously with the introduction of mass media into lives. An example of how media coverage can be functional, contrasting, and interactive can be seen in the reporting of the protests surrounding the US-led invasion of Iraq in 2003.Catherine Luther and Ma rk Miller analyzed pro-war and anti-war coverage in eight US newspapers and showed how reporters were more likely to use illegitimate cues when referring to anti-war protestors, while using legitimate cues to refer to pro-war campaigners (Barker, 2008). Americans are either for or against the war and turn to the media for information. Differences of opinion are a valid way to gain insight into a society or cause. Lastly, the power of the media will generate interest to get people to come out and support. The View from the AudienceThe mass media are distinguished from other social institutions by the necessary presence of an audience (Schaefer 2009). Without an audience, media products would cease to exist. The functionalism perspective from the audience is most anything you want or need can be accessed, purchased, researched, and you can even merge types of media into one source. The conflict with today’s mass media is the unfiltered aspect meaning the freedom of press versus protecting our children from some of the bad things seen on the media outlets.Another conflict the audience has with mass media is members of an audience do not all interpret media in the same way. Often their response is influenced by their social characteristics such as occupation, race, education, and income (Schaefer, 2009). Interactionist view on social interaction in today’s media product offer more freedom of broadcasting and less freedom to censor. Conclusion The media has had a huge impact on society over the last two to three decades with the significant advances in technology.Although instant media is most times unfiltered, mass media has grown because of advanced technological means offering instant global reach while greatly influencing social changes. Viewers have instant news, entertainment, and socializing opportunities via many different types of media tools. From the functionalist view, and the interactionist, the mass media’s biggest change has come with the introduction of the internet. The contrast to the movement of socialization and instant information is the increased freedom of information that is shared throughout the media tools and the risk of unfiltered information to certain viewers.

The Yellow Wallpaper Essay English Literature Essay

During the nineteenth century, adult females sought to asseverate themselves in an effort to get the better of the position quo of male domination, which forbade them from political assignment and rational indulgence. Furthermore, experts in the kingdom of medical specialty and scientific discipline sought to qualm the idea of feminine upward mobility, by observing the comparative failing of females in an effort to warrant inequality ( Bed Rest 4 ) . â€Å" The Yellow Wallpaper † by Charlotte Perkins Gilman represents an flight from society ‘s functions of adult females and recovering the freedom they have lost. The storyteller, endeavoring for female individualism is invariably hindered by male domination derived from the 19th century which drives her to perpetrate self-destruction.In the articleWoman Sphere and Public Squarewritten by Karen Fisher Younger, she states:Americans from this clip period defined adult female ‘s function as domestic and private, separat e from the universe of public life. More than this, it was thought adult female was morally and spiritually purer exactly because she stayed off from the perverting public sphere. It was during this clip adult females ‘s traditional domestic functions at place as married womans and female parents took on a sacred quality. And this separate domains ideology one private for adult females and the other public for work forces were perceived as changeless jurisprudence from God. ( 43 ) Ironically plenty, the political orientation of separate domains helped magnify adult females ‘s influence in the populace, harmonizing to historiographers. Womans were viewed as more moral and spiritually sound than work forces, touting the belief that adult females were better equipped to lend to the overall morality of society. The storyteller, a adult female prescribed to rest remedy by her physician/husband John, is confined to her sleeping room, a kid ‘s baby's room with bad xanthous pigment and bars on the Windowss. The two Windowss that she looks out of, represents the possibilities of adult females if seen as peers by the opposite sex. The words she uses to depict her position through the first window are â€Å" I can see the garden, those cryptic deep-shaded arbor, the exuberant antique flowers, and shrubs and gnarled trees † ( 328 ) . The word picture of â€Å" the garden † represents society. The word â€Å" cryptic † show that adult females ‘s ability has n't been brought away into the visible radiation. The 2nd 1 shows â€Å" the lovely position of the bay † and â€Å" a small private pier, belonging to the estate † ( 328 ) . The bay shows that society was unfamiliar with the abilities of adult females and the private pier shows that adult females ar e excluded from things in society. Following is the xanthous wallpaper. The colour yellow is looked at as mark of illness or failing. â€Å" The colour is rebarbative, about revolting: a smouldering dirty yellow, queerly faded by the slow-turning sunshine, It is a dull yet lurid orange in some topographic points, a sallow sulfur shade in others † ( 327 ) . This implies that adult females are the weaker of the two sexes. The storyteller ‘s hubby tells her to acquire over her disfavor of the xanthous wall paper in the room. â€Å" He laughs at me so about this wallpaper! At foremost he intend to repaper the room, but subsequently he said that I was allowing it acquire the better of me, and that nil was worse for a nervous patient than to give manner to such illusions † ( 327 ) . This shows that when adult females try to liberate themselves from the restrictive bonds of society, work forces oppress them and implement the thought that they are inferior. The want of the storyteller ‘s individualism drives her to perpetrate self-destruction. She wants to leap out the window but â€Å" the bars are excessively strong even to seek † ( 335 ) . The bars symbolize the restrictive clasp that her hubby or all work forces have on her, or all adult females in society. â€Å" I ‘ve got a rope up here that even Jennie did non happen † ( 335 ) , the rope symbolizes the manner she is traveling to manage her state of affairs. As John comes to the door and tells the storyteller to open it, she had already locked it from the interior. â€Å" In the soft voice † she tells him, â€Å" I ca n't, † and that â€Å" the key is down by the front stairss under the plantain foliage † ( 335 ) . At this minute in clip she is â€Å" firmly fastened † by the â€Å" well-hidden rope † and is already strung up like â€Å" all those strangled caputs † behind the wallpaper ( 335 ) . John goes to reco ver the key, he comes back to open the door and to his surprise he faints. The horror behind all this was he put her in that room where she became imprisoned by the wallpaper. In decision, you could state that hanging herself was her signifier of flight. In a male dominated society adult females during this period were suppose to be seen and non heard, and their occupation chiefly was to hold kids and take attention of the house. The storyteller had things she loved to make, but because of the clip in which she lived, those things were non what the regulations of society wanted. â€Å" There comes John, and I must set this off – he hates to hold me compose a word † ( 327 ) . She has her ain thoughts and ideas that she would wish to show. â€Å" I think sometimes that if I were merely good plenty to compose a small, it would alleviate the imperativeness of thoughts, and rest me † ( 328 ) . The manner adult females were treated so â€Å" It is so detering non to hold any advice ; and companionship about their work † ( 328 ) . The storyteller ‘s state of affairs could hold been avoided, if her hubby had listened to the warnin g marks and allowed her the little pleasances she delighted in. The parturiency of the xanthous wallpapered room allowed the mute subjugation of her life to attest and subsequently lead to her self-destruction.Plants Citedâ€Å" Bed Rest Would n't Make for Pioneering Feminist. †USA Today Magazine139.2777 ( 2010 ) : 4-5. Print. Fisher Younger, Karen. â€Å" Women ‘s Sphere and the Public Square: The Beecher Sisters ‘ Dilemma Over Slavery. †International Congressional Journal8.2 ( 2009 ) : 43-51. Print. Gilman, Charlotte Perkins. â€Å" The Yellow Wallpaper. † Kennedy and Gioia 325-336. Kennedy, X.J. , and Dana Gioia, eds.Literature: An Introduction to Fiction, Poetry, Drama, and Writing.6th Compact erectile dysfunction. New York: Longman, 2010. Print